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Raise your glass


Craft & Co. offers bar program consulting services catered specifically to you and your existing or desired clientele. We're here to help you raise your level of service, your quality of product, and your overall profit. 

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Raise your glass


Craft & Co. offers bar program consulting services catered specifically to you and your existing or desired clientele. We're here to help you raise your level of service, your quality of product, and your overall profit. 

LH_01_table top.jpg

Company Profile


Company Profile


WAINE LONGWELL

Waine is an 11 year veteran of the New York hospitality industry. After tending high volume bars around Manhattan and Brooklyn, Waine found his niche with well crafted cocktails in 2007 at the now shuttered neighborhood gem Sweet-Ups. The following years found Waine helping to develop drink menus around New York City including Royal Oak, Manhattan Inn, Brooklyn Star, Kinfolk 90 and Kinfolk 94. In 2012 he opened a bar of his own called Alameda. His bar programs have been featured in New York magazine, Time Out NY, GQ, Eater and more. In 2013 Waine was named one of New York’s “Masters of Mixology” by Food Network and Food and Wine Magazine. He has gone on to consult several restaurant and bar openings. Longwell's proven talent in the bar business is heightened by his understanding that friendly service and quality product are what truly makes a bar great, and establishing long-standing relationships with clientele is what keeps a great business growing. 

Waine is currently managing the bar program at Range Life in Livermore, CA.